This 6-minute explainer video was created for Molina Healthcare to help new employees understand behavioral health concepts and equip them to better support customers navigating these benefits. Its success extended beyond internal training; the video became a customer-facing resource, helping Molina educate members directly on behavioral health services and coverage. 

• Objective: Provide a clear, engaging introduction to behavioral health, tailored for both new employees and customers.
• Audience: Internal onboarding for Molina joiners; later adapted for external use with customers.
• Duration: 6 minutes of concise, visually engaging content.
• Tools Used: Powtoon, Camtasia, and Adobe tools for video production and animation.

• Simplified Complexity: Condensed behavioral health concepts into a digestible, customer-friendly format.
• Visual Storytelling: Used animation, infographics, and dynamic visuals to explain benefits and services in an engaging way.
• Dual-Purpose Design: Initially crafted for employee onboarding but flexible enough to serve as an educational tool for customers.
• Voiceover and Accessibility: Included professional voiceover and captions to ensure the video was accessible to diverse audiences.